You need to hustle for that muscle and it ain’t easy. Bengaluru-based Altsoul aims to make fitness a part of life by offering “a single pass that gives you a lot more convenience and a far wider selection of fitness options” than ever before.
Founded by Arvind Eashwar and Rohit Khanna in March 2018, an Altsoul membership offers access to activities such as fitness, dance, yoga, and meditation. Be it Zumba, CrossFit, swimming, Pilates, kick boxing or wall climbing, you can attend unlimited classes at multiple gyms and studios with one membership. At a price much lower than your neighbourhood gym!
Altsoul, which started operations in Bengaluru’s Indiranagar, has now expanded its footprint across the city. It currently offers services in three neighbourhoods – Central Bangalore, Indiranagar and Koramangala. The team aims to cover all of Bengaluru by mid-December.
Waking up to fitness
Arvind came from an Army background and was a national-level tennis player. He had always known the importance of sport and fitness. Growing up, he had access to clubs that let him enjoy swimming, tennis, basketball, and horse riding. “Once I grew up and moved out of the defence establishment I realised how hard it was to get access to these facilities. Solving this problem became a passion,” Arvind says.
Before founding AltSoul, Arvind, 28, was part of Swiggy’s strategy team where he worked on multiple projects ranging from operations, customer experience, growth, and unit economics. He also worked with McKinsey for two years from 2011.
But Altsoul wasn’t Arvind’s first startup. MondoBoard, which operated from 2014-2016, was a hyperlocal social network that helped people find partners to play their sport. That’s when he met Co-founder Rohit Khanna, and began conversations about starting up in the fitness space.
Like Arvind, Rohit, 32, is a fitness and sports enthusiast. The marathon runner, cyclist, and Ironman graduated in computer science from Purdue University, Indiana, and has worked in startups like Burrp and CleverTap, and with corporates such as IBM.