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YogaWorks, Inc. (NASDAQ: YOGA) today announced its acquisition of Pure Om’s two studios located in Fairfax, Va., and Bethesda, Md. The deal expands YogaWorks’ presence in the Washington, D.C. market, where it now operates six premier yoga studios following its recent acquisitions of three studios in the area after completing its initial public offering in August. This acquisition brings YogaWorks’ studio count to 13 in the Washington, D.C./Baltimore region.
Pure Om was founded by Siri Om and Hargobind Khalsa, both lifelong students and practitioners of yoga, who opened the Pure Om studios in 2011. Pure Om offers a wide range of classes each week in inviting studio settings, which were designed and built using principles of economic, social and ecological sustainability.
“We are thrilled to welcome Pure Om students, teachers and staff to the YogaWorks family as we continue to grow our presence on the East Coast and expand our studio options in the Washington, D.C. metro area,” said Rosanna McCollough, Chief Executive Officer of YogaWorks. “The diversity of Pure Om’s classes will be a great addition to YogaWorks as we strive to offer a diverse range of classes to meet the needs of a variety of abilities and preferences. We encourage people to try different styles of yoga to reduce some stress in our off-the-grid environment where breathing centers the mind and the body.”
YogaWorks remains committed to maintaining Pure Om’s programming and operations. Current teachers and staff will be retained and Pure Om’s classes and workshops will continue as scheduled. In the coming months, Pure Om’s website and studio name will be rebranded as YogaWorks as the company wishes to make it easy for students to access more studios and use their class packages at any of its studios in the area.