Yoga instructors carving quirky niches | News

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Catherine McMahon teaches at five studios in the area, but her personal niche is teaching standup paddleboard yoga at Beaver Creek Lake in western Albemarle County.
Instead of investing to build a studio, she bought seven boards and agreed to pay a 6 percent cut to the county for the use of the reservoir.

She can teach maybe 10 students at a time, but she’s still constrained financially by the fact that it’s seasonal work and her body won’t let her teach more than two paddleboard classes per day.
McMahon has been running her business, Mango SUP and Yoga Adventures, for five years.
“I’m a one-woman show,” she said. “I have to figure out whether I want employees or to keep doing my own thing, or to go in a different direction completely.”