— Taylor Swift (@taylorswift13) August 23, 2017
“She didn’t let it get to the point where there was a bickering match back-and-forth, where she could have taken a black eye, so it blew over,” said Bakura. “And then for Taylor to literally disappear [on social], it fueled fan speculation, it fueled demand, it fueled desire to find out more: ‘Taylor, please come back and tell us what’s going on!’”
As a result, the audio-visual version of “Look What You Made Me Do” was played 30 million times in just under 24 hours, and the lyric video for “Look What You Made Me Do” was viewed nearly 20 million times within a day of release on YouTube, breaking the Google-owned platform’s record.
“Instead of fighting back with Kim and Kanye, she focused on the bigger picture: ‘I have a new album, and it’s gonna be the biggest in the world,’” said Zablow. “She’s not letting anybody ride on that. She’s gonna take it, own it, erase her social media, keep the conversation focused on her new product and laugh all the way to the bank.”
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