‘Reputation’ is poised to hit 1 million sales this week – her record-breaking fourth album to do so.
Taylor Swift is cashing in on controversy.
The “Look What You Made Me Do” singer calls out Kanye West and Kim Kardashian, exes like Calvin Harris and Tom Hiddleston, and the bruising her own “Reputation” has taken over the past year in her sixth album released Friday. And it’s paying off.
After selling more than 700,000 albums its first day, Nielsen Music told Moneyish that “Reputation” has sold more than 925,000 copies as of Sunday night, and is poised to hit more than 1 million in the next day or two. If it does, Swift will be the only artist to have four consecutive albums (2010’s “Speak Now,” 2012’s “Red” and 2014’s “1989”) sell more than a million copies in just one week. And she’s already on track to cruise past pal Ed Sheeran to have the year’s best-selling album – and he released “Shape of You” last spring.
— Taylor Swift (@taylorswift13) November 11, 2017
There’s no denying that Swift sells records on her own merit. David Bakula, a senior analyst at Nielsen Music, told Moneyish that Swift and Adele are in the league the A-plus artists who just make gold records.
“She’s absolutely at the top of the game, both in terms of awareness and in terms of likability,” he said. “She writes about the way her life has changed, and her fans have watched her change, for better or for worse. She puts her personal life into her songs … ‘this is my life, and here it is on a shiny disk.”
And the 27-year-old singer whose net worth was $280 million last year – making her the ninth richest of all female entertainers in the U.S., according to Forbes – pulled in $184.5 million from her 2015 “1989” tour. And she’ll get even richer hitting the road again, since she announced her “Reputation” tour Monday, which will hit 27 North American dates beginning in Glendale, Ariz., on May 8, 2018. General admission tix are available on Ticketmaster Dec. 13, or those who bought the album and signed up for her fan-focused Taylor Swift Tix powered by Ticketmaster Verified Fan through Nov. 28th get a shot at presale tix before they go to the general public.