Productivity expert on the tool successful people use to reach a goal

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When it comes to building a habit, measurement is a double-edged sword.

In a recent podcast hosted by Brandon of the Mad Fientist, who retired early at 34, productivity expert James Clear said measurement is one tool every successful person uses while forming a habit or working toward a goal — but if they’re not careful, it can also be their downfall.

There are three benefits to measuring your progress, according to Clear, who recently published the book “Atomic Habits” and has 400,000-plus subscribers reading his advice via his weekly newsletter.

“The first is that measurement makes a habit more obvious. It makes a behavior more obvious. So by measuring something, you become aware of it,” he said. “Secondly, when you’re making progress, there’s an additive effect to measurement. For example, by tracking each time you do a behavior, or each time you perform a habit, like if you put an ‘X’ in the calendar every day that you practice guitar, then you start to see those build up, and you get motivated to stick with it.”

The third, he said, is that measurement makes a habit satisfying. “It adds an immediate bit of gratification to doing the work. So, even though you might not be able to play the piece in full yet, which is what the real thing you’re working toward, it doesn’t feel like you totally have to delay gratification because you still get the immediate gratification of measuring it and marking an ‘X’ off and so on.”

But, there’s a catch.

“Now, the challenge is that — and this is something that’s called Goodhart’s Law — a measure ceases to be a good measure when it becomes the target,” he said. “In other words, a measure is only useful when it informs you or when it is a bit of data that kind of nudges you toward the ultimate thing.”

He continued: “But when it all becomes about the measurement, when the only thing that matters is hitting the quarterly numbers in the business, or hitting a particular number on the scale, then you start to sacrifice — like you don’t even care about health anymore, you just care about hitting the number on the scale. And so you’re over-focused on measurement.”

“I would say that that can actually be a downside to deliberate practice, is that sometimes if you’re so focused on measurement, it can pull you off course,” he said.

Clear offers an example: If you measure weight loss, but fall into an obsession about the number on the scale, then you lose the productivity and benefits of the measurement. It can derail you, and it might be more beneficial to try a another type of measurement, like “non-scale victories” that aren’t quantifiable — fitting into an old pair of pants, noticing a difference in your skin, or having an increased libido.

“One of the purposes the measurement should provide, is that it provides an emotional signal that you’re moving in the right direction,” he said.” It provides a signal of progress. And that’s really all that you’re looking for.”

“You may not be able to track it, but [ask yourself] ‘How can I find a positive emotional signal that I’m making progress and I’m moving in the right direction?” he said. “The core point is that behaviors need to be satisfying for you to have a reason to repeat them.”

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