Apple is another habitual offender. If there’s any doubt that the iPad Pro is primarily pitched as a screen-and-keyboard laptop replacement, just recall the company’s own “What’s a Computer?” TV spot.
The Smart Keyboard for the current iPad Pro is $159, plus $99 for the Pencil stylus, making the full package price just north of $900. Having used iPads of various types for productivity and content creation tasks many times previously, I can safely say a keyboard is a must-have for anything more involved than Tweeting.
I’ll even give all these companies a break on the stylus issue. Not everyone needs or uses one, and even though they shouldn’t be $100 a pop, it’s one place where you can cut a corner and still feel like you’ve got an all-day, every-day machine.
The end result is an online or real-life shopping trip that can end up being a lot more expensive than you bargained for after falling in love with an advertisement for one of these two-in-one devices. Until these companies wise up and put their keyboard accessories (often the most impressively designed part of the ecosystem) in the box with the product itself, we should all look at these starting prices as having a huge asterisk next to them.