L&K Saatchi & Saatchi creates campaign for anti-MNC Indian yoga guru’s apparel range

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Executive creative directors: Kumar Suryavanshi and Ashish Naik

Copywriter: Kumar Suryavanshi

Creative team: Avinash Murchawade, Prathamesh Bhosale, Divya Kataria

Brand team: Peenaz Aspi Irani, Jennifer Mulchandani, Raj Sayani

Production house: Prodigious

Producer: Chahna Rupani, Shraddha Singhvi

Associate producer: Rajdeep Rahi

Agency producer: Vijay Vigamal, Sudhindra Mishra

Director: Shai

Music director: Arun Chillara

Lyrics and voiceover: Kumar Suryavanshi

Singers: Soumya Chakrabortty, Akanksha Bhandari

Sitar: Bhupal Panshikar

Flute: Avadhoot Phadke

Santoor: Raghavendra Baliga

Tabla: Prasad Padhye

Chorus: Anusha, Chantelle, Rhiya, Hitesh

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