But remember, people: shop smart. With thousands of deals being thrust in your face, it can be all-too-easy to get caught up in the rampant consumerism of it all. From travel to gym memberships to groceries, here’s where to let loose your inner shopaholic and cash in on Singles’ Day somewhat responsibly – or at least practically.
You’ve been bombarded by it left, right and centre for the past month or more, and now it’s upon us: Singles’ Day. Also known as Double 11, Singles’ Day (which falls on November 11) originated as a celebration of singledom and friendship, until Alibaba hijacked it and turned it into the biggest shopping festival of the year – think Black Friday or Cyber Monday, but with even crazier deals. Time to spend all that money you’ve saved being single, on yourself – obvi.